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John Rouse, Author at Pro-Advisory

John Rouse

Customer lifetime value

Understanding Customers Lifetime Value

Knowing the lifetime value of customers provides valuable insights into how much they can invest in acquiring and retaining customers. By understanding the worth of each customer over the duration of their relationship with the business, owners can make informed decisions regarding their marketing and pricing strategies. In this blog, we will explore the concept […]

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Profit Margins

Knowing Gross Margins as a Small Business Owner

As a small business owner, it is crucial to have a clear understanding of your company’s gross margins and profit margins. Surprisingly, many entrepreneurs overlook this vital aspect of their business. Gross margin percentages play a pivotal role in determining the success and viability of your company. Without sustainable or improving margins, your business could

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Successful Entrepreneur

Embracing Help As A Successful Entrepreneur

Being a successful entrepreneur requires particular personal qualities. Still, those qualities can sometimes hinder one from becoming a successful business owner. The self-confidence, determination, and drive for independence that enables entrepreneurs to launch new businesses may impede their ability to grow beyond the startup stages. However, abundant outside help is available for business owners in

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Perpetual planning

The Benefits of Perpetual Planning

Does your business have an ongoing planning process? An ongoing planning process is vital to a company seeking long-term success. Unlike annual planning, which is often treated as a one-time project, perpetual planning embodies a continuous and dynamic approach to strategy development. Perpetual planning acknowledges that the landscape constantly evolves, requiring organizations to respond quickly.

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