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Knowing the lifetime value of customers provides valuable insights into how much they can invest in acquiring and retaining customers. By understanding the worth of each customer over the duration of their relationship with the business, owners can make informed decisions regarding their marketing and pricing strategies. In this blog, we will explore the concept […]
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Does your business have an ongoing planning process? An ongoing planning process is vital to a company seeking long-term success. Unlike annual planning, which is often treated as a one-time project, perpetual planning embodies a continuous and dynamic approach to strategy development. Perpetual planning acknowledges that the landscape constantly evolves, requiring organizations to respond quickly.
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